Story

The Lomomatic 110 isn’t just some ’ol camera, no way; it’s your passport to the wild, a ticket to adventure, never stopping to look back, to explore without limit. With this compact camera snug in your grip, it’s like clutchin’ onto pure freedom itself.

Bold, fun and fabulously portable, the Lomomatic 110 Zebra Crossing is ready to cross into 110 creativity. Following every twist and turn, from bustling streets to off-the-beaten-path trails, this compact camera will help you embrace the spirit of exploration and creativity. Featuring a glass lens, compact sliding mechanism, controllable ISO, automatic exposure & two aperture modes, plus a custom flash attachment; simply load up with any 110 film and your photos will be sharp and sophisticated, just like you.

Look Sharp

Forget about your search for second-hand gear, the Lomomatic 110 is your trusty companion for every adventure. Featuring a powerful Minitar CX multi-coated glass lens, you’ll get the sharpest 110 shots imaginable. Small but mighty, this pocket-sized camera squeezes a whole world into the frame with a 23 mm focal length so wherever you end up, you can capture a memory to treasure forever.

Slide into Creativity

We wanted to give you a camera that does the hard work for you so you can focus on the good stuff! With fully automatic shutter settings, you can simply slide open your Lomomatic 110 and see where the wind takes you! For those looking for a little more control, this nifty sidekick comes with adjustable ISO and aperture settings so you can set forth on more creative endeavors!

Zone-focusing settings keep your snaps on point and the adjustable day (f/5.6) and night (f/2.8) apertures let the light in at your request. Choose ISO 100, 200 or 400 according to your film or get different effects with our extended-ISO LomoChrome films. If that’s not enough, use the multiple exposure mode for unlimited captures on one frame and bulb mode for long exposure effects!

In a Flash

Your Lomomatic 110 comes with a unique Lomomatic flash attachment, so if you need a little extra light, you can simply screw in your flash and off you go! Select the flash setting to match your shooting mode (day or night) and add signature Lomography colored gel flash filters for exciting flash effects!

The Tale of 110

Back in the 1970s, a pocket-sized revolution transformed photography: the 110 camera. It’s easily understandable why: the small cameras were easy to load, simple to shoot and inexpensive. Producing decent-to-high-quality shots, the simple yet mighty 110 camera made photography even more approachable and accessible. However, as 35 mm cameras became more affordable and user-friendly, trends shifted towards this larger format. Slowly, 110 popularity began to decline and it seemed destined for the vintage vaults.

But wait – cue the unexpected comeback! Small, easy-to-use cameras, characteristic photos that bring back warm, nostalgic memories – we knew that 110 hadn’t had enough yet. Many 110 cameras were still humming around, mostly destined to gather dust on display shelves, as all 110 film production had ceased. So…we brought it back in 2012, breathing new life into analogue artistry!

Starting with our Orca Black and White ISO 100 film, over the next few years, we began to expand our 110 film offering further to include a diverse range of creative films. Now, we’re happy to produce a full range of 110 film including color negative, black & white and even a miniaturized LomoChrome family. We will always remain committed to keeping analogue alive.

We love 110 for many reasons. Totally portable, you can aim, compose and shoot spontaneous snaps. A new perspective always brings out extra creativity and curiosity in a totally unique shooting experience: there’s no need to rewind, and you can even swap films mid-action, sacrificing only one frame.

Today, we are proud to be the sole producers of new 110 cameras and films! Our Diana Baby and Fisheye Baby cameras brought 110 experimentation to the world with features like bulb mode, multiple exposures and PC-sync flashes and now, we’re bringing the sharpest, most creative 110 camera around to life, the Lomomatic 110!