Simple Use Reloadable Film Camera Mistaken Identity, Loaded With LomoChrome Purple

Simple Use Reloadable Film Camera Mistaken Identity, Loaded With LomoChrome Purple

This portable reloadable camera looks exactly like the Simple Use Reloadable Film Camera LomoChrome Metropolis but don’t be fooled – it is LomoChrome Purple in disguise – available at a special reduced price!
  • Enjoy 10% off the regular price!
  • Reloadable for limitless escapades on 35 mm film
  • An affordable addition to your photography arsenal
  • Pocket-sized, portable and easy to use
  • An analogue alternative to your daily digital grind
  • Perfect for parties, road trips, weddings and more
Film Format: 35 mm
Focal Length: 31 mm
Available Apertures: f9
Shutter Speed: 1/120
Flash: Built In Flash
Available ISO Settings: No ISO Adjustment
Multiple Exposure: No
Tripod Mount: No
Cable Release: No
Battery: 1 × AA
SKU: suc100mp-lc

In stock


Reloadable, not disposable, this nifty little camera offers all the fun of an 80s disposable without the waste – woohoo.

Shoot, reload, repeat so the fun will never end. Easily reload your camera once you’ve finished your first roll with any 35 mm film you can find.

Uses 35 mm film and there’s loads of that around. Check out our full, unique film range.

An affordable addition to your analogue arsenal, throw this camera in your bag and be ready to capture the action wherever life takes you.

Built-in flash so you can immortalize the moment come rain or shine, day or night.

Champion of film Lomography has made exploring the 35 mm format that much more accessible today, though, launching a set of super-cheap cameras, preloaded with its dreamy films, that even the most inexperienced of photographers can easily get to grips with.
— Engadget

Pocket-sized and light it’s perfect for parties, road trips, weddings and more.

Colored gel filters for color splash effects across your frames. Just slip a gel (or two!) in front of the flash and render the rainbow.

Preloaded with LomoChrome Purple 35 mm ISO 100–400 film which yields spectacular psychedelic scenes. Use it to craft a heady blend of earthy reds, crisp plums and velvety violet notes.

Lomography’s Simple Use camera is definitely a change of pace.
— PetaPixel

Start shooting straight away with this preloaded camera, perfect for those trigger-happy sharpshooters with time to waste.

Easily get your photos developed at any photo lab, it’s quick and easy no matter where you are in the world.

Go hunting for mermaids! Grab a Simple Use Reloadable Film Camera Analogue Aqua edition and dive down to depths of 10 m for amazing unda da sea shots.

Shoot from the hip and see what happens when you take the shot from an unexpected angle, your photos will thank you for it.

This looks like a disposable camera, but it’s actually an inexpensive and reusable pocket camera. Even better, it comes pre-loaded with a roll of one of Lomography’s dreamy, retro-inspired films.
— Wired

If you’re new to the analogue world and want to learn more about film formats, get clued up on film-photography lingo and more, then download our Quick Guide to Analogue Photography and you’ll be an expert in no time!


Mistaken Identity
My packaging is not my attire. My sticker is not my name. My flashing is not my own. Who am I? LomoChrome Purple of course!

This Simple Use Reloadable Film Camera is preloaded with LomoChrome Purple ISO 100–400 Film for vibrant color shifts and psychedelic scenes with #nofilter needed. Carefully crafted by our color contortionist chemical engineers, this trippy emulsion boasts a delicate balance of the finest photon reactive silver halide crystals and special color compounds which yield pastel pinks, mighty magentas, intense indigos and more.

Reloadable Rockstar

This affordable addition to your analogue arsenal promises endless experimentation. Now you can get that shoot-from-the-hip disposable 80s aesthetic without the plastic waste. Lightweight and packed with exciting features – the Simple Use Reloadable Film Camera is your new favorite ride or die companion. Perfect for freezing everyday snapshots in authentic analogue style, you can sling it in your bag, shoot with abandon, slip a color gel filter over your flash and immortalize your escapades with ease. Best of all, this resilient little number is reloadable – so you can shoot, reload, repeat. Once you’ve finished your first roll of film, simply pop in any new 35 mm film to go again and again and again. Made for street, action and creative photography – you’ll never miss a moment again.

The Simple Use Family

The first Simple Use Reloadable Film Camera was launched in 2017, since then, the Simple Use family has grown to include various editions and exciting updates. Available in four different preloaded editions including crisp Color Negative, moody Metropolis, psychedelic Purple and brilliant Black & White film. Paired with the Analogue Aqua Underwater Case, you can even get spectacular shots unda da sea. Compatible with any and all 35 mm films, enjoy never-ending antics with all the Simple Use Reloadable Film Camera family.

Package Contents

  • Simple Use Reloadable Film Camera
  • Preloaded with LomoChrome Purple Film
  • Battery Installed