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THE SUNRISE
OF LOMOGRAPHY
The whole Lomographic phenomenon began on a
sunny
St. Petersburg morning back in 1982 // |
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| General
Igor Petrowitsch Kornitzky, right-hand man to the USSR Minister
of Defense and Industry, slammed a little Japanese mini-camera onto
the ornate desk of his comrade Michail Panfilowitsch
Panfiloff. Mr Panfiloff, Director of the powerful LOMO Russian
Arms and Optical factory, examined the camera closely, noting its
sharp glass lens, extremely high light sensitivity and robust casing.
The two gentlemen, realizing the superior nature and extreme potential
of this strange little item, gave immediate orders to copy and improve
the design - with the ultimate goal of producing the largest quantity
possible for the pleasure and glory of the Soviet population. It was
decided - every respectable Communist should have a LOMO
KOMPAKT AUTOMAT of their own; a unique and compact dynamo with
the ability to adapt to all situations and provide full documentation
of their lives and loves in the USSR. The LOMO LC-A was born, and
millions of cameras were promptly produced and sold. The Soviets and
their Socialist playmates in Vietnam, Cuba and East Germany snapped
happily away throughout the nineteen eighties, fully documenting the
last gasps of Communism, and the occasional beach vacation on the
Black Sea. |
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RUSSIAN
PRECISION
General Kornitzky and Mr. Panfiloff had an eye
for greatness //
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| The vision of
the LC-A was simple - a miniaturized, automatic camera meant to provide
the masses with a reliable workhorse for everyday photography. However,
dig a little deeper and you will begin to see the true value of the
gorgeous treasure. The LC-A's incredibly sexy 'Minitar
1" lens, designed by LOMO's revered Professor Radionov
captures exceptionally vivid images in an all-seeing wide angle view.
Its innovative auto-exposure capability, usually only available on
very expensive professional cameras, allows the LOMO to function in
all lighting conditions and to blow your mind at nightime with beautiful
infusions of colors and light. The compact shape of the LC-A makes
it a pleasure to take the LOMO everywhere, and its strong metal construction
- intoxicating with the aroma of old-fashioned Russian workmanship
- empowers the LOMO to be a loyal companion for years to come. |
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