New
Attitude
The 35mm Holga Modification |
| 1. Ready the Ingredients |
Your New Attitude will require
the following elements :

Holga Camera
35mm Film (any ASA speed)
Opaque Tape
Thin Rubber Bands
Soft Foam (two chunky pieces and one thin piece)
Batteries (If using Flash Holga) |
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| 2. Pre-Heat the Oven |
A. Load the Batteries

Opening the back of your Holga, insert two "AA" batteries
to power the flash. As the strange Gods of Design would have
it, the Holga batteries are not held in place
by any kind of spring or tension. This is just the first of
many useful applications for your opaque tape - go right ahead and
securely tape those batteries inside; or they will roll around inside
the camera. Be sure that your tape doesn't obscure the square
surrounding the shutter hole. NOTE : If you have a non-flash
Holga, don't bother with this step - there ain't no place for batteries
inside.
B. Remove the Mask - Tape the Runners

Your holga comes with a 6 x 4 plastic photo mask. Take this
out - your New Attitude shots demand no less than the full 6 x 6 format.
Take your tape and place a strip along the bare plastic runners on
either edge of the exposure area. This provides a smooth edge
for film transport, and prevents the nastiness of scratched negatives.
C. Rubberband the Take-up Spool

Remove your take-up spool on the left side. Wrap a few thin
rubber bands around the top and bottom, leaving no less than 3.5cm
(1.35in) in the middle. Your 35mm film leader will fit snugly
in this space, with the rubberbands preventing it from moving up or
down
D. Attach the Film Leader

Place your film leader in the middle of your now-rubber-banded-take-up
spool. Use a small piece of tape to secure it in place.
Wrap the film around the take-up spool 3 or 4 times, making sure that
it is T-I-G-H-T! Place the take-up spool into its right-side
compartment.
E. Load your film

Grab your two chunky pieces of soft foam and jam them into the top
and bottom of the left-hand film compartment.

Smash your 35mm film cartridge into the middle of this. The
fit should be tight - your film cartridge must not be able to move
up or down. Ensure that your left-side to right-side alignment
is good, and that your film transports straight across.
F. Flat Foam Strip on the Film

Using a small piece of tape, secure the flat strip of foam to the
top of your film cartridge. This prevents the cartridge from
moving out of its soft little housing.
G. Secure the take-up spool

Ah ha, you were just going to throw out that cardboard film box, right?
Wrong! Rip off a piece, and jam a folded little square below
your take-up spool.

This will give some much-needed tension to your film advance.
NOTE : this is a good tip for all holga usage, not
just the "New Attitude" 35mm mod!
H. Tape the Window

Look at your Holga's back cover. The red window spells certain
death for New Attitude shots if it is not completely covered!
Light will come waltzing right in, and overexpose all of your shots
in a bath of red nasty. Be sure to cover the entire window with
opaque tape.
I. Tape the Body

Place the rear cover on and clip it securely. For good measure,
place a strip of tape along both the top and bottom rear seam.
You're ready to shoot! |
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| 3. Bring it to a Boil |
A. The 34-Click Rule

One little problem with your "New Attitude." Who the
hell knows what frame the film is at? The Holga's usual Medium
format film gives you a convenient number through the red window,
but with 35mm film - you don't see jack! This is where the 34-Click
rule comes in - each time you shoot a frame, carefully count 34 "clicks"
of the film advance wheel until you shoot again. This will give
you enough spacing between shots and prevent overlap. If you
lose count, start over from one - it's better to have too much space
between frames than accidentally overlap two shots by not advancing
far enough.
B. S-H-O-O-T!!
New attitude shooting is identical to regular Holga shooting, with
one special difference - the frame is horizontal and much smaller
than usual. So, when looking through the viewfinder, mentally
subtract the top 20% and bottom 20% from your vision. Chances
are, they won't be in the shot. For detailed instructions on
successful shooting with the Holga, peep out our downloadable guide
(in your choice of 8 languages) http://shop.lomography.com//holga/instructions.html |
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| 4. Serve and Enjoy |
Your pictures are all shot, and you cannot advance
the film any further. Now comes the real fun. Find a COMPLETELY
dark place (a closet will do) to unload your film. Any light
whatsoever can overexpose your film, so take care of your location,
and allow your hands to become fully acquainted with the Holga before
shutting off the lamp.
A. Detach the Film
Remove the tape and open the Holga's back. Again, there must
be no light around at all. Pick up your film spool with two
fingers. GENTLY tug the film upwards, grasping only the cartridge
body, and pull the bottom of the take-up spool out of its cradle.
B. Rewind the Film
Allow the take-up spool to drop and hang freely. Turn the little
knob at the top of the film cartridge counter-clockwise, thereby rewinding
the film. It may twist in either direction as its rewound, but
don't worry, it will go in straight. Rewind the film completely
inside.
C. Processing
Bring your New Attitude shots to a professional lab. Request
a "Contact Sheet," in which they lay out your negatives
onto a sheet of A4 size photo paper. This will show you the
entire exposure effect - with your image spilling onto the perforations.
The Contact Sheet is important, as individual prints are likely to
be cropped by the developer and leave out the tasty perforation effect! |
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